Web Design, Branding, Photography, Jewellery
raw jewellery
RAW is a handcrafted jewellery line shaped by ritual and rooted in the wild. Each piece is cast using the ancient lost wax method and made entirely by hand in Canada.
This project was about creating a full visual language that could hold the soul of the brand. From the custom Shopify site to the photography, every detail was built with intention to feel grounded, elegant, and a little untamed.
What I Created
• Brand Identity
• Logo Suite
• Colour Palette & Typography
• Shopify Website Design
• Ux & Ui Design
• Product Photography
• Social Launch Assets
• Lookbook Design
• Packaging
• Handmade Jewellery Line
Rooted in RAW
RAW is a personal project that shaped everything I know about photography, branding, and building an online presence. I spent over a decade designing and handmaking this jewellery line in Canada, learning how to shoot, create cohesive visual stories, and design everything from packaging to digital storefronts.
After running my original site on a free Shopify theme, I knew it was time to create something that matched the quality of the work. This rebuild was a fullscope project, from product to identity to web. I developed the branding, shot the full collection, designed a custom Shopify site, and created an image library that could carry across every touchpoint. Every decision was intentional, built to reflect the raw and grounded spirit behind the name.
