Soul Sister needed a site with as much soul as the clothes themselves. I designed and developed a fully custom branded Shopify store using a premium theme, styled and structured to feel just like the label. Stylish, soulful, and rooted in vintage charm.
The site was built to showcase Lisa’s small batch collections with intention, weaving in the story behind the brand and the beauty behind the seams. Every detail was carefully considered to create a seamless experience that invites visitors to slow down, connect, and fall in love with Soul Sister.
Soul Work
• Custom Shopify build
• UX + UI design
• Collection curation
• Lookbook feature
• Custom graphics
• Immersive storytelling
• Copywriting & SEO
• Content styling
• Brand styling
• Full identity package
The Glow Up
Lisa had already poured her heart into building Soul Sister. She designed her first Shopify store herself, like so many entrepreneurs do, figuring it out as she went and making it work. But as her brand grew, so did her vision, and she was ready for a site that could truly carry the soul of what Soul Sister was becoming.
This project was about levelling up. We started with a full brand identity and moved into a custom Shopify build using a premium theme. Lisa had perfected her designs and had incredible photography, making this project a dream to work on. The goal was to create an immersive experience that felt soulful, stylish, and rooted in story, with curated collections, retro touches, and a feeling of nostalgia throughout.
Every detail was considered from curated collections to custom graphics, fully branded elements to authentic storytelling, the lookbook and subtle behind the scenes nods. A shift from grassroots hustle to an elevated, cohesive identity.
Let’s Create Together
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